This year marks the 5th anniversary since the inception of World Industrial Design Day, which was created in 2007 on the occasion of Icsid’s 50th anniversary. Icsid sent out a global call to ask one simple question – What is industrial design?

The one-minute video was scripted with the help of YouTube videos that design professionals, students and enthusiasts uploaded after accepting Icsid’s video challenge to define industrial design in 10 seconds or less.

Share it. Play it. Help spread awareness about industrial design on 29 June, World Industrial Design Day…or any day!

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Oliver McDermott

Oliver McDermott

Co-founder and Managing Director of Blender Design. He lives and breathes innovation and is passionate about using design to create products that make the world a better place.

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