This highly informative study titled “The Product Mindset” is a study dedicated to exploring and better understanding the way people think and feel about the products they make or consume and the role this plays in shaping global trade and impacting how products are conceived, constructed, sold and delivered.
As was the case in 2011, the 2012 study is based on quantitative research of manufacturers and consumers in China, India, Germany and the U.S. This year’s study uncovers the Forces creating uncertainty and shaping the market;
The Attitudes that have shifted from last year’s optimism to a new realism and sophistication;
Priorities like safety, quality and the environment that address fundamental demands; and the Impact created by the supply chain, globalization and traceability that defines how the priorities are delivered.