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When it comes to product development, the evolution of digital rendering technology has truly been a game-changer.

Gone are the days when traditional photography was the only way to showcase products – now, with cutting-edge rendering technology, brands can bring their creations to life with photorealistic imagery and animation in ways never thought possible.

In this blog, we will delve into five key advantages of leveraging digital rendering for product development.


Rapid Ideation.

Accelerating project timelines by quickly iterating designs in a digital environment can significantly boost productivity and efficiency. With the ability to easily share updates, gather feedback, and make revisions, teams can collaborate seamlessly without being hindered by physical constraints. This agile approach fosters innovation and empowers teams to adapt swiftly to changing requirements or feedback. Ultimately, embracing digital environments for design processes not only saves time but also ensures a more streamlined workflow that paves the way for successful project delivery and getting products to market quicker.


Visualise concepts to support decisions.

For the majority of  people it can be hard to truly visualise and understand a concept idea, making photorealistic rendering invaluable for presenting and gathering feedback from clients, consumer groups and potential investors. Empowering stakeholders with realistic previews to make informed decisions early in the design process can save time, resources, and prevent costly mistakes down the road. In today’s fast-paced world, making informed decisions early on can be a game-changer for successful project outcomes.


Tune colorways and communicate finish.

Photorealistic rendering can be a great way to quickly test alternative colors, materials and finishes. Our rendering software allows for a high level of micro tuning in order to get your product looking just right. Within each material, details such as roughness and texture can make a huge difference in the appearance and feel of your product.

Refinement like this is generally adopted later in the development process, with the output being converted into a CMF (color, material, finish) report. This is a key piece of communication with your suppliers to ensure your finish requirements are clearly outlined and understandable.


Seeing is believing.

Skip the photoshoot and get images to your marketing team faster by relying on digital content. Images are able to be generated during the final stages of development depicting the final product, enabling compelling presales before you have a finished product in hand.

Better yet, your digital photoshoot is able to be recalled at any point, making it highly suitable for an evolving brand and product ranges. Allowing for expanding consistent imagery with a growing product range. This avoids the need to try to physically recreate previous photoshoots.


Enriched content.

Get customers to feel more familiar with your product. Animations are dynamic and captivating, unlocking opportunities to show your product in use without the complexity of a full videoshoot. These are commonly used to showcase the product in use or setup/installation.

With rendering, we can defy physics and create images or animations that aren’t possible with traditional photography. Exploded views, cross sections and transparent materials excel at showing the inner workings of a product.

Interactive 3D imagery is an emerging alternative, allowing websites to host a 3D model which can be viewed from all angles or allow a model to be configured with different finishes or physical features.

Rotate the image of the Jolt Rider below to view it from all angles and an exploded view.

Are you ready to embrace the power of digital rendering?

Incorporating digital rendering into your product design process can revolutionise the way you bring your ideas to life. From rapid ideation to compelling imagery for feedback, the benefits are undeniable. Don’t miss out on the opportunity to streamline your workflow and enhance your product presentations.

At Blender, we offer digital visualisation services as part of our product design consultancy. Our team is dedicated to helping you visualize your concepts with photorealistic precision, empowering you to make informed decisions and showcase your products in the best light possible.

Contact us today to learn more about how our rendering services can take your designs to the next level. Let’s turn your vision into reality together.