Guangdong based plastics manufacturer Metrube is striving to become a leader in their industry of under bench storage solutions. Metrube needed to expand their range of kitchen bins to differentiate them from their competitors and become more competitive in the international market.

We partnered up with Metrube to create the Ubstor brand and range of products. Our fresh design input and engineering expertise helped to add value to existing customer relationships, achieve a real point of difference to attract new customers, and compete against European players.

Project

UBstor – Under Bench Solutions

Client

Metrube

What We Did

Full turn key: Design Research, Industrial Design, Brand Design, Engineering, Prototyping, DFM, Install Instructions, Install Videos.

The result is the Ubstor range of pull-out kitchen bin systems which meet a vast array of customer requirements.

The result is the Ubstor range of pull-out kitchen bin systems which meet a vast array of customer requirements. With a modern visual design and fully featured for both customer and installer, the Ubstor bin system favors everyone. Through their in-depth design process, Blender ensured Metrube’s job was also made easier, by featuring commonly used components and utililising special tool inserts, the initial manufacture investment required was therefore greatly reduced.

The Ubstor bin range competes with the top end of the market, with features such as; clip on rings for retaining and concealing the bin liners, a sprung seal to keep in odors, easily removable bins via integrated handles, and the ability to be installed in most leading aftermarket soft closing drawer runners. With the addition of brand development, and marketing material Blender was able to help provide Metrube with a great all round product, ready to sell to the world.