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Product strategy +
design research.

The foundation on which all future decisions are based.

Product strategy and design research form the foundation that all future development is built on. It formulates a focused development program, that not only solves the obvious challenges, but also ensures that all development efforts are in line with brand values and corporate objectives.  This service aims to explore new opportunities for your business and mitigate unnecessary risk in your product development strategy down the line.

Commercial viability is often the benchmark for which a product’s success is measured. Whether you are looking to improve an existing product, or develop a new one – implementing proven process is key. We identify your product’s Unique Value Proposition through market intelligence and user insights, to provide all functional product requirements from the outset. Increasingly, we are seeing more and more products shift that benchmark for success to balance between the commercial and sustainble. We believe that inherently good design, is sustainable design and therefore highlight areas within your strategy and research to maximise both.

“ensures we do not fall into the trap of designing a solution for a problem that is not yet fully defined”

We believe it is important to ask the hard questions first to test the idea against the realities of your market niche, production realities, and commercial constraints.  In doing so building confidence that what you’re designing will be solving real problems your customers experience and align with your business objectives.

How does it work?

We partner with our clients and their solution partners to gather important information and compile a detailed product design specification, including both user requirements and technical specs.

Blender has developed a unique workshop which can be tailored to the needs of your company and stage of development. Previous workshops have ranged from 3 hours up to 3 days depending on the scale of the project.

It’s critical to keep learning and testing your concept when developing a new product. We can offer additional research services throughout the entire development process to help you validate concepts and prototypes with customers as you move towards your final product.

Our workshops focus on a series of interactive tools, that serve to transfer your current market knowledge and establish structure for future development. This helps to …

  • Answer critical business questions
  • Define your users and needs
  • Analyse your market and competitors
  • Discover user pain points
  • Identify opportunities for innovation
  • Rationalise and refine ideas


  • Vision
  • Brand values
  • SWOT analysis
  • Innovation profiling
  • Sustainability strategy


  • Market mapping
  • Competitor analysis
  • Stakeholder interviews
  • Data analysis
  • Patent searching

Design thinking

  • Stakeholder needs
  • Role playing
  • Personas
  • Journey mapping
  • Ideation sessions

User testing

  • Needs assessment
  • Focus groups
  • Ergonomic testing
  • Concept testing
  • Co-creation


We’d love to talk to you.


  • an entrepreneur or a startup with a bold vision and ideas?
  • an established business looking to create your first product?
  • an established product company looking for what’s next and how to get competitive advantage?