Many hardware startups share a common and costly misconception; they underestimate the intricacies of manufacturing.…
Matt BradleySeptember 21, 2023
INSIGHTS & UPDATES
Knowledge,
thoughts and news.
Delve into the latest thinking, ideas, news and events from our team of experts.
New Zealand is a nation of small and micro businesses – including self-employed ones. We…
Matt BradleyMarch 22, 2023
Product design is an ever-changing field, with new trends and advancements emerging every year. As…
Evan ThomasMarch 16, 2023
As a product design consultancy, we often showcase our industrial design strengths but a large…
Haylee NealOctober 20, 2022
The hardware space is changing. As part of our process, we regularly assist with the…
Evan ThomasFebruary 3, 2022
Designing plastic parts and components has been a large part of my design career. I…
Ian MilliganSeptember 15, 2021
Early in my engineering career I learnt the value of rough and ready testing from…
Greg StoreyJuly 28, 2021
Form follows function, the famous expression from the mid 20th century when industrial design almost…
Greg Storey and Haydn JackFebruary 25, 2021
As Virtual and Augmented Reality (VR / AR) become more commonplace in our daily lives,…
Ben ThomsenNovember 26, 2020
One study has shown that 36% of people will switch brands because of negative experiences…
Haydn JackAugust 28, 2020
Admit it, online shopping is a common guilty pleasure for most of us. Gone are…
Evan ThomasMay 13, 2020
As the old adage goes - “when one door closes, another door opens”. The unfolding…
Haydn JackMay 8, 2020
You are probably familiar with the phrase ‘fight or flight’. A term usually used to…
Grant ScogingsApril 23, 2020
“When designers think about manufacturing a product, it’s natural to revert to well-known processes like…
Alistair PattersonNovember 28, 2019
Rendering is the process of creating realistic images from a 3D model by means of…
Haydn JackOctober 22, 2019
The new R&D Tax Incentive allows businesses to claim back 15% of R&D expenses, for…
Liam DewhurstSeptember 23, 2019
“Number 8 wire” is well known as the somewhat antiquated, and perhaps cringe-worthy quintessential term…
Haydn JackJuly 8, 2019
Technology has changed everything about the way consumers interact with brands and products, Just think…
Hazel DaviesDecember 6, 2018
Have you ever noticed those small “novelty” items that hang between food groups in a…
Evan ThomasOctober 11, 2018
Blender Design has a vision to make the world a better place by developing products…
Evan ThomasOctober 2, 2018
With the Government recently announcing that it would begin phasing out single-use plastic bags, it…
Greg StoreySeptember 5, 2018
Over years in the industry, I have been lucky enough to design a variety of…
Alistair PattersonMay 29, 2018
When compared to commercialising a piece of home ware, it's surprising how daunting the idea…
Haydn JackMay 28, 2018
We are living in a time of transition. A time where we are becoming more…
Oliver McDermottJuly 10, 2017
It has been over three years now since Kickstarter launched in New Zealand. Even though…
Oliver McDermottDecember 14, 2016
Should your business be working alongside a product design firm? For businesses wanting to create a…
Prisca LorenzaDecember 8, 2016
This year we are celebrating our 10th birthday. Ten years of creating successful products. In…
Prisca LorenzaNovember 22, 2016
“Yekutiel Sherman couldn’t believe his eyes… one week after his product hit Kickstarter, Sherman was…
Oliver McDermottNovember 11, 2016
Learning to fail is always hard, but it can be an art form. You never…
Oliver McDermottOctober 25, 2016
To many, design is just about having something that looks nice; certainly, the word design…
Oliver McDermottNovember 14, 2014
What will you bring to the mix?
We put together great things. Including teams. We think curiosity, energy and integrity are integral parts of any design thinker and tinkerer.
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