ABOUT US
We create products that people love.
We are an end-to-end commercialisation partner, bridging the gap between bold ideas and global markets through strategic design and world-class engineering.
Established in Aotearoa, New Zealand in 2006 we set out determined to see design potential in everything. Nothing has changed.
HOW WE WORK
Collaborative, structured, and accountable.
We work alongside clients and their internal teams with clear roles, open communication, and a shared focus on outcomes. Our approach is deliberately flexible – some clients engage us for defined project work, while for others we stay involved through production and the entire product lifecycle.
What remains constant is our focus on making better decisions early, connecting strategy, design, engineering, and manufacturing, and protecting product outcomes as complexity increases.
Our aim is not just to deliver outputs, but to support products that succeed in the market, in production, and over time.

OUR PEOPLE
We’re a unique mix.
Our team brings together industrial designers, mechanical engineers, product design engineers, and manufacturing specialists who share a systems-led approach to product development.
We combine technical depth with collaborative pragmatism, staying focused on outcomes rather than process for its own sake. Several team members hold specialist qualifications in areas like plastics design and specification, reflecting the technical rigour we bring to design and engineering decisions.

OUR CORE VALUES
Curiosity
Question, test, learn and continuously improve.
Energy.
Balance enthusiasm with pragmatism and work as a team.
Integrity
Make a difference, be authentic & do what’s right.
EXPERIENCE
Two decades of award-winning innovation.
Since 2006, we’ve worked with startups, established brands, deep tech ventures, and corporate engineering teams across New Zealand, Australia, and internationally.
We’ve delivered hundreds of products across consumer goods, industrial equipment, scientific instruments, medical devices, and complex electromechanical systems. Our work has received multiple international design awards, reflecting thoughtful problem-solving, manufacturable design, and products that perform reliably in the real world.
Recognition matters. Outcomes matter more.
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OUR CLIENTS
Trusted partner to local and global organisations.
Since 2006 we have partnered with many incredible people, helping them to realise their vision and shape the future.
























WHAT OUR CLIENTS SAY
FEATURED PROJECTS

Crystal clear sound at your fingertips.

Hot water cylinders standing strong.




