The inspiration for meMINI was simple – the realisation that it’s easy to miss ‘stand out’ personal moments when capturing video. Sam Lee, the founder of meMINI, dreamed of creating a product that would enable him to capture the moments he experienced without creating excesses of digital content. His idea? meMINI, the world’s first camera that records the past.

We joined the meMINI team to take this idea to the next level and design a product that would be consumer friendly. However, encasing a powerful HD video camera with revolutionary recall technology wasn’t an easy task. Inspired by Sam’s love of freestyle snow sports in Cardrona Valley, meMINI has a distinctly kiwi feel when it comes to design. Adaptable, deceptively simple, and clever, this tiny camera packs a huge punch.


Memini Wearable Camera



What We Did

Industrial Design, Prototyping, Kickstarter Support, Mechanical Engineering, Production Support, Packaging Design

Driving Design Criteria


  • Wearability – special Magnatach technology gives wearers multiple options. Unlike other video cameras, it stays secure with the help of a magnetic backing plate, providing flexibility and security.
  • Appealing aesthetics – sleek and unobtrusive, meMINI was designed to allow people to forget it’s even there to capture real moments.
  • Ease of use – meMINI is nothing if not simple to use; capturing video happens at the touch of a button, and everything else can be controlled by the smartphone app.
  • Technical capabilities – this conveniently small package houses an HD video camera, microphone, and 3-hour battery. Add a custom wide angle lens, and you’ve got a high-quality video camera ready to become part of your everyday life.

Product attributes


  • Recall – a world first in wearable cameras, capturing looped footage; pressing the recall button preserves a moment that would otherwise be lost.
  • High definition video – moments are lifelike, for life with a 1080 HD camera, image stabilisation, 140º FOV, 30 frames per second, and a Sony 8MP image sensor.
  • Operation – one touch operation, 8GB of memory, and 3 hours of battery life on one charge.
  • Easy connection with an app – Internet connectivity, wi-fi, and Bluetooth low energy connect the camera seamlessly to the meMINI app for more options.
  • Fantastic quality sound – built in high-quality speaker and high sensitivity microphone.
  • Accessories – lanyards, magnetic backing plate, USB charging cable, and a microfiber pouch make meMINI even easier to use.


From concept to prototyping to manufacture, we partner with businesses to create commercially successful products and some great ongoing relationships.

See how we can help you

Timescapes Camera Enclosure

Design success through batch production

Micropod Packaging

Award-winning packaging design

Huski beer Cooler with bottle and packaging design

Huski Beer Cooler 2.0

Not your typical beer cooler

The Good Rule

Setting it Straight

Power Distribution Units range with cables and worklights

Sitemate Temporary Power Distribution Units

Safe, strong, reliable power

VR Sentinel Kiosk

Building brand value

Easy Fit Bins

Complementing modern kitchens

Stratlock Panel Clips

Adjustable Panel Alignment for Perfect Spacing